Pricing
Professional pricing plugin for WooCommerce-based online stores.
Automate your prices, track competitors
and maximize your profit.
50
Products managed for free
7+
Pricing modules
2
External integrations
100%
Automated
The best tool for competitive pricing
Price Fighter has a modular design — every feature works together, but they can also be used individually.
Competitor price tracking
Automatically adjusts your prices to your competitors’ current prices — based on Árukereső and Google Merchant Center data.
Never fall behind your competitors again.
Dynamic pricing based on stock & turnover
Set how a product’s price changes based on stock level and turnover rate. Slow-moving products get cheaper, in-demand products get more expensive — automatically.
External data integration
By connecting external data sources, you can support your pricing or set up your own logic for how pricing works. Árukereső CSV and Google Merchant Center are natively supported, with automatic daily sync.
Advanced internal pricing rules
Create complex pricing rules based on internal business logic, margin targets or promotional strategies. The flexible rule system adapts to any store portfolio.
Category & taxonomy-based bulk pricing
Apply pricing rules by categories, tags, brands, or any custom taxonomy. Set different margins per product category — with a single click.
Custom product margin & automatic price
Specify margins per product, and let the plugin automatically calculate the final selling price based on the net purchase price — every time the purchase price changes.
Purchase price change alerts
If a product’s purchase price exceeds the threshold you set, you get notified instantly — the product is flagged, and automatic pricing turns off until you decide what to do with it.
Price history logging
Every price and purchase price change can be tracked per product. Set how many previous prices the system stores — so your price history always stays transparent.
Manual price lock & promotion management
Flag the products where you want to temporarily turn off automatic pricing. Promotions automatically pause pricing, and once they expire the system switches back to the previous state.
How does it work?
Set it up in three steps, then pricing runs on its own.
1
Installation & activation
Upload the plugin, activate it, provide the net purchase price meta key and the EAN identifier. The basic setup can be done in 5 minutes.
2
Pricing rules
Set the global margin, category margins, stock-based
rules and the parameters of the competitor tracking integration.
3
Automatic pricing runs
As soon as a new purchase price arrives or competitor data is synced, the system automatically recalculates and updates the product prices.
Choose the right
plan
Start for free, and switch to Pro when you want to grow.
Free
0 Ft
Free forever
Manage up to 50 products
Global, category and custom margins
Automatic pricing (up to 50 products)
Stock & turnover-based pricing
Price history logging
Manual pricing (turn off automatic pricing)
Árukereső integration
Google Merchant Center integration
Free download
Pro
3 990 Ft / hónap, vagy 39 990 Ft / év
Monthly or annual license — domain-based activation
Unlimited product management
Global, category and custom margins
Automatic pricing for all products
Stock & turnover-based pricing
Price history logging
Manual pricing (turn off automatic pricing)
Árukereső integration
Google Merchant Center integration
Buy a Pro license
Frequently asked
questions
Everything you want to know about Price Fighter.
Is the plugin free?
The free version can be used without limits, and lets you edit your 50 most recent products. If you have more products than that, or you need the Árukereső / Google Merchant Center integration, the Pro license is required.
How do I activate the Pro version?
After purchasing the license, go to the WooCommerce settings → Price Fighter tab and click the “Check license now” button. The system automatically identifies the active license associated with the domain and activates the Pro features.
Which PHP and WordPress version is required?
The plugin works with PHP 8.1 or newer, as well as WordPress 5.9 and the latest version of WooCommerce.
How does the Árukereső integration work?
From the Árukereső admin interface, you copy the CSV download URL into the settings. Price Fighter automatically syncs competitor data daily and updates product prices based on your pricing rules.
How does the Google Merchant Center integration work?
In the plugin you will find a detailed description of how to connect Price Fighter with your Google Merchant Center account. Once connected, the data is updated automatically every day.
What happens when the license expires?
After the license expires, the plugin reverts to free mode (max. 50 products), and the Pro features and integrations are deactivated. Your previously configured data is retained, and can be reactivated instantly by renewing Pro.
How do I report a bug or ask for help?
Reach out to the developer team at hello@summa-development.com. Pro license holders receive priority support.
Try automatic pricing
Buy the Pro license today, and let Price Fighter maximize your profit — around the clock, with no human intervention.